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What is the first priority when a marketing crisis breaks?

  1. A Establish the facts before responding, then acknowledge quickly
  2. B Issue a full denial
  3. C Wait until the story fades
  4. D Blame a third party
Answer

Establish the facts before responding, then acknowledge quickly

Silence lets the vacuum be filled by speculation, so a holding statement is issued before the full picture is available.

All Marketing Manager MCQs

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