What action most strengthens a marketing leader's credibility in a budget discussion?
- A Voluntarily cutting something that is not working before being asked
- B Requesting a larger budget every year
- C Refusing all reductions
- D Deferring the decision
Answer
Voluntarily cutting something that is not working before being asked
Demonstrating that you manage the company's money rather than protecting territory buys credibility for everything else you defend.





