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What is the purpose of a soft launch before a full product launch?

  1. A Surfacing problems with real users while they are still cheap to fix
  2. B Reducing marketing costs
  3. C Satisfying legal requirements
  4. D Testing the press release
Answer

Surfacing problems with real users while they are still cheap to fix

Sales and support must also be briefed before customers hear anything, or the launch generates questions nobody can answer.

All Marketing Manager MCQs

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