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What does the Jobs to be Done framework focus on?

  1. A The progress a customer is trying to make, rather than their demographic profile
  2. B The features competitors offer
  3. C The company's revenue targets
  4. D The technical architecture
Answer

The progress a customer is trying to make, rather than their demographic profile

Framing by job reveals non-obvious competitors, since the alternative may be a spreadsheet or doing nothing at all.

All Product Management MCQs

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