What is a vanity metric in product analytics?
- A A number that rises reliably but does not inform any decision, such as cumulative signups
- B Any metric above a threshold
- C A metric tracked weekly
- D A metric shared with executives
Answer
A number that rises reliably but does not inform any decision, such as cumulative signups
Cumulative totals only ever increase. Active users, retention and cohort behaviour reveal whether the product is actually working.





