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What does a retention curve flattening indicate?

  1. A The product has found a group of users for whom it delivers durable value
  2. B All users have churned
  3. C Growth has stopped
  4. D Acquisition costs have risen
Answer

The product has found a group of users for whom it delivers durable value

A curve that decays to zero means no product-market fit, and acquiring more users into a leaking product wastes money.

All Product Management MCQs

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