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What is A/B testing used to establish in product work?

  1. A Whether a change causes a measurable difference in user behaviour
  2. B Which design is more attractive
  3. C How many users exist
  4. D The development cost
Answer

Whether a change causes a measurable difference in user behaviour

Random assignment and concurrent exposure are what make the result causal, unlike a before-and-after comparison.

All Product Management MCQs

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