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What is cohort analysis used for?

  1. A Comparing groups of users who joined at the same time to see how behaviour changes
  2. B Segmenting by demographics
  3. C Measuring server performance
  4. D Testing two designs
Answer

Comparing groups of users who joined at the same time to see how behaviour changes

Cohorts separate the effect of product changes from the effect of changing acquisition mix, which aggregate metrics conflate.

All Product Management MCQs

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