What is the role of a product manager during a launch?
- A Coordinating readiness across engineering, marketing, sales and support, and defining success measures
- B Writing the press release only
- C Approving the code
- D Running the advertising campaign
Answer
Coordinating readiness across engineering, marketing, sales and support, and defining success measures
Defining what success looks like before launch is what allows an honest assessment afterwards rather than retrospective justification.





