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What are the four main types of search intent?

  1. A Informational, navigational, commercial and transactional
  2. B Local, national, global and regional
  3. C Text, image, video and news
  4. D Organic, paid, direct and referral
Answer

Informational, navigational, commercial and transactional

Matching content type to intent matters more than keyword optimisation. A product page will not rank for a query whose results are all guides.

All Search Engine Optimization MCQs

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