What are the four main types of search intent?
- A Informational, navigational, commercial and transactional
- B Local, national, global and regional
- C Text, image, video and news
- D Organic, paid, direct and referral
Answer
Informational, navigational, commercial and transactional
Matching content type to intent matters more than keyword optimisation. A product page will not rank for a query whose results are all guides.





