SEO interviews test whether you can diagnose rather than recite tactics. Expect questions on the difference between crawling, indexing and ranking, robots.txt versus noindex versus canonical tags, search intent and keyword research, Core Web Vitals, structured data, and how you investigate a traffic drop. Employers value candidates who set realistic timelines, evaluate advice critically, and prioritise by impact rather than working through a generic checklist. The questions below cover both the technical and strategic sides.





