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Which is the most reliable way to determine the intent behind a keyword?

  1. A Checking search volume
  2. B Searching the term and examining what currently ranks
  3. C Reading the dictionary definition
  4. D Asking a colleague
Answer

Searching the term and examining what currently ranks

The SERP reflects Google's own conclusion about what searchers want, so it is the best available signal for what format will rank.

All Search Engine Optimization MCQs

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