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What is internal linking primarily used for in SEO?

  1. A Distributing authority between pages and helping crawlers discover and understand content
  2. B Reducing page load time
  3. C Preventing duplicate content
  4. D Increasing advertising revenue
Answer

Distributing authority between pages and helping crawlers discover and understand content

Internal linking is fully under your control, works at scale, and is one of the most underused levers in most SEO programmes.

All Search Engine Optimization MCQs

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