How do you prioritise your work when managing several Google Ads accounts or campaigns at once?

Answer with a system, because the real skill here is not doing everything — it is knowing what to ignore.

• Prioritise by spend at risk. A campaign spending 3 lakh a month deserves attention before one spending 15,000, regardless of which is more interesting.
• Separate the urgent from the routine. Broken conversion tracking, a disapproved ad, or a budget being exhausted by midday are same-day issues. Ad copy testing and keyword expansion are scheduled work.
• Use automated rules and alerts so problems find you rather than depending on you checking. Alerts on cost anomalies, conversion drops, and disapprovals cover most emergencies.
• Batch similar work. Doing search term reviews across every account in one session is faster than context-switching per account.
• Resist over-optimising. Daily bid changes on a smart bidding campaign actively harm it by resetting the learning period. Knowing when to leave something alone is a real skill.

Note: Mentioning a weekly and monthly cadence — what you check daily, weekly, and monthly — gives a concrete, credible answer.