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If impressions stay steady but clicks fall, what does that most likely indicate?

  1. A A title, snippet or SERP presentation problem rather than a ranking problem
  2. B A tracking failure
  3. C A server outage
  4. D A seasonal decline
Answer

A title, snippet or SERP presentation problem rather than a ranking problem

Steady impressions mean the pages still rank and are shown. Falling impressions would instead point at a ranking or indexing issue.

All Google analytics MCQs

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