What is data thresholding in GA4?
- A Rows are withheld when they could identify individuals, so totals appear not to add up
- B Data is deleted after a set period
- C Sampling above a query limit
- D A cap on the number of events
Answer
Rows are withheld when they could identify individuals, so totals appear not to add up
It typically applies when Google signals is enabled and underlying user counts are small. Changing reporting identity or using BigQuery avoids it.





