Log in to Jobaaj

Login to manage your account

Please enter a valid email address.
Forgot Password?
Please enter a valid password.
OR

Don't have an account yet? Sign up

Google analytics MCQ With Answers

40 practice questions · Last updated on Aug 25, 2026

Q&A guide Share:

Google Analytics interviews now centre on GA4, which uses a fundamentally different measurement model from Universal Analytics. Expect questions on events and parameters, enhanced measurement, custom dimensions, e-commerce and conversion tracking, Google Tag Manager and the data layer, attribution models, sampling and thresholding, and UTM conventions. Employers particularly value candidates who verify tracking before drawing conclusions. The questions below cover implementation, analysis and diagnosis.

Google analytics MCQ

1.What is the fundamental measurement model of GA4?

2.Which metric replaced bounce rate in GA4?

3.After how long of inactivity does a GA4 session end by default?

4.Which category of GA4 events requires no code and is enabled with a toggle?

6.What must be done for a custom event parameter to appear in GA4 reports?

7.What is required to deduplicate purchases if a user refreshes the confirmation page?

8.Why should a payment gateway be added as a referral exclusion?

9.What is Google Tag Manager?

10.What are the three core building blocks in Google Tag Manager?

11.Why is the data layer preferred over reading values from the DOM?

12.Which GA4 feature should be used before publishing a GTM container?

13.What attribution model does GA4 use by default?

14.What is the main criticism of last-click attribution?

15.What is the difference between a dimension and a metric?

16.What is data thresholding in GA4?

17.Which GA4 reports can be subject to data sampling?

18.What is the free escape hatch from GA4 sampling and thresholding?

19.What is the key limitation of GA4 audiences?

20.Which GA4 section provides funnel and path analysis?

21.What are the three types of segment available in GA4 Explorations?

22.Why are GA4 open rates and Apple Mail relevant to measurement generally?

24.Which UTM parameter drives GA4's default channel grouping?

26.Why should Google Ads traffic not be manually UTM tagged?

27.What does a duplicate GA4 tag on a page cause?

28.When investigating a conversion drop, what should be verified first?

29.If impressions stay steady but clicks fall, what does that most likely indicate?

30.When diagnosing a conversion drop, what is the most useful first split?

31.Which GA4 feature would you use to find where users abandon a multi-step signup?

32.Why should internal traffic be excluded from GA4?

33.What is cross-domain tracking used for?

34.What does it mean when GA4 transactions do not exactly match the order database?

35.Which of these is a vanity metric with little decision value?

36.What is the primary purpose of an event marked as a conversion (key event) in GA4?

37.What does server-side tagging improve?

38.Which is the correct way to verify that a conversion is tracked properly?

39.What should you do before presenting a surprising analytics finding?

40.Why does GA4 provide fewer standard reports than Universal Analytics?

All trademarks are the property of their respective owners

All rights reserved @ 2026 Nishtya Infotech (India) Ltd.

Log in to Jobaaj

Login to manage your account

Please enter a valid email address.
Forgot Password?
Please enter a valid password.
OR

Don't have an account yet? Sign up as

Jobseeker
Employer