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Why does GA4 provide fewer standard reports than Universal Analytics?

  1. A It shifts flexible analysis into the Explore section rather than fixed reports
  2. B It has less data
  3. C Reports must be purchased separately
  4. D Reporting moved entirely to BigQuery
Answer

It shifts flexible analysis into the Explore section rather than fixed reports

Custom reports and Explorations replace the fixed report set, which suits the event model but requires more analyst skill.

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