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When diagnosing a conversion drop, what is the most useful first split?

  1. A Whether traffic fell or conversion rate fell
  2. B Which day of the week it started
  3. C Which browser version is most common
  4. D The total number of sessions
Answer

Whether traffic fell or conversion rate fell

Fewer users at the same rate is an acquisition problem. The same users converting less is a site, offer or audience problem.

All Google analytics MCQs

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