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Why should internal traffic be excluded from GA4?

  1. A Employee and developer activity distorts behaviour and conversion metrics
  2. B It consumes the event quota
  3. C It breaks the data layer
  4. D It prevents real-time reporting
Answer

Employee and developer activity distorts behaviour and conversion metrics

Bot filtering should also be enabled. Both are configured in the data stream and admin settings.

All Google analytics MCQs

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