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What are the four Ps of the marketing mix?

  1. A Product, Price, Place and Promotion
  2. B People, Process, Product and Profit
  3. C Plan, Prepare, Present and Persuade
  4. D Position, Pitch, Price and Place
Answer

Product, Price, Place and Promotion

The extended 7 Ps add People, Process and Physical Evidence for services, where delivery is inseparable from the experience.

All Marketing MCQs

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