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What most commonly causes friction between marketing and sales?

  1. A Marketing measured on lead volume while sales is measured on closed revenue
  2. B Personality differences
  3. C Different office locations
  4. D Reporting tools
Answer

Marketing measured on lead volume while sales is measured on closed revenue

An agreed definition of a qualified lead, and a shared target further down the funnel, aligns the incentives.

All Marketing MCQs

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