Login to manage your account

Please enter a valid email address.
Forgot Password?
Please enter a valid password.
OR

Don't have an account yet? Sign up

What must be true for a market segment to be useful?

  1. A It is measurable, substantial, accessible and responds differently
  2. B It contains at least a million people
  3. C It is defined by age alone
  4. D It matches a competitor's segment
Answer

It is measurable, substantial, accessible and responds differently

A segment that does not behave differently is a description rather than a target, and cannot justify differentiated marketing.

All Marketing MCQs

Login to manage your account

Please enter a valid email address.
Forgot Password?
Please enter a valid password.
OR

Don't have an account yet? Sign up as