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What is brand equity?

  1. A The preference and price premium a brand earns beyond the product's functional attributes
  2. B The cost of the brand's advertising
  3. C The legal value of a trademark
  4. D The number of brand mentions
Answer

The preference and price premium a brand earns beyond the product's functional attributes

It is why chemically identical products sell at different prices, and it is the strongest argument for brand investment.

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