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What is the difference between ROI and ROAS?

  1. A ROAS measures revenue per unit of ad spend only; ROI accounts for total investment and return
  2. B ROI only applies to advertising
  3. C ROAS includes salaries
  4. D They are identical
Answer

ROAS measures revenue per unit of ad spend only; ROI accounts for total investment and return

ROAS can look healthy while the campaign loses money once fulfilment, salaries and margin are included.

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