Login to manage your account

Your email Please enter a valid email address.

Password Forgot Password?

Please enter a valid password.

OR

Don't have an account yet? Sign up

Why should an A/B test not be stopped as soon as it shows a significant result?

A Peeking and stopping early produces false positives at a much higher rate than the stated threshold
B It is against platform rules
C It costs more
D The data is deleted

Answer

Peeking and stopping early produces false positives at a much higher rate than the stated threshold

Sample size should be calculated in advance from the baseline rate and the effect size worth detecting.

All Marketing MCQs

Login to manage your account

Your email id Please enter a valid email address.

Password Forgot Password?

Please enter a valid password.

OR

Don't have an account yet? Sign up as

Jobseeker

Employer