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What does STP stand for in marketing strategy?

  1. A Segmentation, Targeting and Positioning
  2. B Strategy, Tactics and Planning
  3. C Sales, Trade and Promotion
  4. D Search, Track and Personalise
Answer

Segmentation, Targeting and Positioning

The sequence turns a market into a strategy: divide it, choose which parts to serve, and decide what you stand for in those minds.

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