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What does brand positioning determine that visual identity does not?

  1. A The distinct meaning you occupy in the customer's mind and the reason to choose you
  2. B The colour palette
  3. C The logo design
  4. D The typography
Answer

The distinct meaning you occupy in the customer's mind and the reason to choose you

Rebrands frequently change the visual identity while leaving an undifferentiated proposition untouched, which changes nothing.

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