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How should marketing performance be reported to a non-marketing executive?

  1. A Leading with revenue impact and cost per customer, with diagnostics available separately
  2. B Leading with impressions and reach
  3. C Listing all campaigns run
  4. D Showing the full analytics export
Answer

Leading with revenue impact and cost per customer, with diagnostics available separately

Translating platform metrics into money is what makes marketing legible to the rest of the business.

All Marketing Manager MCQs

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