Login to manage your account

Please enter a valid email address.
Forgot Password?
Please enter a valid password.
OR

Don't have an account yet? Sign up

How do you turn a revenue target into a marketing plan?

  1. A Work backwards through funnel conversion rates to required leads and traffic
  2. B Divide the budget equally across channels
  3. C Copy the previous year's plan
  4. D Match the largest competitor's spend
Answer

Work backwards through funnel conversion rates to required leads and traffic

This arithmetic also reveals immediately whether a target is achievable with the available budget and conversion rates.

All Marketing Manager MCQs

Login to manage your account

Please enter a valid email address.
Forgot Password?
Please enter a valid password.
OR

Don't have an account yet? Sign up as