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Why should a payment gateway be added as a referral exclusion?

  1. A Otherwise the session breaks at checkout and the conversion is attributed to the gateway
  2. B To reduce transaction fees
  3. C To speed up checkout
  4. D To prevent fraud
Answer

Otherwise the session breaks at checkout and the conversion is attributed to the gateway

Returning from an external gateway starts a new session unless excluded, which destroys the original campaign attribution.

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