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What is the practical benefit of a higher Quality Score?

  1. A A lower cost per click for the same position, or a better position for the same bid
  2. B Guaranteed top placement
  3. C A larger daily budget
  4. D Free impressions
Answer

A lower cost per click for the same position, or a better position for the same bid

This is why relevance work is a cost-reduction lever, not merely a hygiene task.

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