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What is a key limitation of negative phrase and exact match keywords?

  1. A They do not include close variants, so misspellings must be added separately
  2. B They cannot be used in search campaigns
  3. C They apply only at account level
  4. D They increase the cost per click
Answer

They do not include close variants, so misspellings must be added separately

Unlike positive match types, negatives are literal. A misspelled query will still trigger the ad unless that spelling is explicitly excluded.

All Google ads MCQs

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