What does a high CTR with a very low conversion rate usually indicate?
- A The ad is attracting clicks but the landing page, offer or audience is mismatched
- B The Quality Score is too high
- C The budget is too small
- D Conversion tracking is unnecessary
Answer
The ad is attracting clicks but the landing page, offer or audience is mismatched
Diagnosing where in the funnel performance breaks down directs the fix. Poor impressions, poor CTR and poor conversion have entirely different causes.





