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What is the primary purpose of negative keywords?

  1. A To prevent ads showing on irrelevant queries and stop wasted spend
  2. B To lower the cost per click of existing keywords
  3. C To increase Quality Score directly
  4. D To pause underperforming ads
Answer

To prevent ads showing on irrelevant queries and stop wasted spend

Reviewing the search terms report and adding negatives is the highest-return routine task in a search account.

All Google ads MCQs

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