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Which of these best describes a shared negative keyword list?

  1. A A list of exclusions applied across multiple campaigns from one place
  2. B A list of competitor keywords to bid on
  3. C A list of high-performing keywords
  4. D A list of paused ads
Answer

A list of exclusions applied across multiple campaigns from one place

Shared lists are ideal for universal exclusions such as free, jobs and salary, avoiding the need to maintain them per campaign.

All Google ads MCQs

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