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What are the three components of Quality Score?

  1. A Expected CTR, ad relevance and landing page experience
  2. B Bid, budget and impressions
  3. C Clicks, conversions and cost
  4. D Reach, frequency and engagement
Answer

Expected CTR, ad relevance and landing page experience

Each is rated Below Average, Average or Above Average. Quality Score is a diagnostic summary rather than the exact value used in the live auction.

All Google ads MCQs

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