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What determines an ad's position in the Google Ads auction?

  1. A The bid amount alone
  2. B Ad Rank, which combines bid, ad quality, thresholds, context and expected asset impact
  3. C The advertiser's total monthly spend
  4. D The age of the account
Answer

Ad Rank, which combines bid, ad quality, thresholds, context and expected asset impact

Because quality is a factor, an advertiser with a lower bid and higher quality can outrank one bidding more.

All Google ads MCQs

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