What determines an ad's position in the Google Ads auction?
- A The bid amount alone
- B Ad Rank, which combines bid, ad quality, thresholds, context and expected asset impact
- C The advertiser's total monthly spend
- D The age of the account
Answer
Ad Rank, which combines bid, ad quality, thresholds, context and expected asset impact
Because quality is a factor, an advertiser with a lower bid and higher quality can outrank one bidding more.





