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What does Target Impression Share bidding optimise for?

  1. A Visibility at a chosen position, typically for brand defence
  2. B Lowest cost per conversion
  3. C Highest revenue
  4. D Maximum clicks
Answer

Visibility at a chosen position, typically for brand defence

It ignores conversion performance entirely, so it is appropriate for awareness or brand protection goals rather than direct response.

All Google ads MCQs

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