Which precaution is commonly recommended when running Performance Max alongside search campaigns?
- A Add brand terms as negatives so it does not cannibalise branded search
- B Disable conversion tracking
- C Set the budget to zero
- D Remove all creative assets
Answer
Add brand terms as negatives so it does not cannibalise branded search
Without brand exclusions, Performance Max can absorb cheap branded traffic and appear to perform well while adding no incremental value.





