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What does impression share measure?

  1. A The proportion of eligible impressions your ads actually received
  2. B Your share of total clicks
  3. C Your budget relative to competitors
  4. D The percentage of conversions won
Answer

The proportion of eligible impressions your ads actually received

Lost impression share is split into budget and rank, which tells you whether to increase spend or improve bids and quality.

All Google ads MCQs

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