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Which is the recommended way to test a significant campaign change?

A Use campaign experiments or drafts to run a controlled comparison
B Change everything at once and compare month over month
C Test on the highest spending campaign first
D Rely on Google's recommendations score

Answer

Use campaign experiments or drafts to run a controlled comparison

Experiments split traffic concurrently, which controls for seasonality and competitor activity in a way before-and-after comparison cannot.

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