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What is a common negative keyword theme for a business selling a paid product?

  1. A free, jobs, salary and DIY intent terms
  2. B buy, purchase and order
  3. C the brand name
  4. D product category terms
Answer

free, jobs, salary and DIY intent terms

These attract researchers and job seekers who will never convert, and they can consume a large share of budget on broad match.

All Google ads MCQs

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