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What is the main failure mode when working with agencies?

  1. A Outsourcing strategy, so nobody internally understands why anything is being done
  2. B Paying too much
  3. C Slow response times
  4. D Excessive reporting
Answer

Outsourcing strategy, so nobody internally understands why anything is being done

Keep the thinking in-house even when the doing is not, or you cannot evaluate the agency's performance meaningfully.

All Marketing Manager MCQs

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