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What is a common flaw in customer interviews?

  1. A Asking whether people would use a hypothetical feature rather than about their actual past behaviour
  2. B Interviewing too many people
  3. C Recording the session
  4. D Asking open questions
Answer

Asking whether people would use a hypothetical feature rather than about their actual past behaviour

People are poor predictors of their own future behaviour. Asking what they did last time it happened produces reliable evidence.

All Product Management MCQs

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