Nielsen is a global data and analytics company that provides insights into consumer behavior and media consumption. Since its founding in 1923, Nielsen has been pivotal in helping businesses understand what audiences watch, listen to, and buy. With a presence in over 100 countries, the company offers a comprehensive range of services including audience measurement, market research, and analytics to empower clients across media, advertising, and retail industries. Nielsen's cutting-edge technology and methodologies provide reliable and actionable insights, enabling clients to make informed decisions and strategies for growth in a rapidly changing digital landscape.