Company interview guide

FirstCry

HQ — Pune, Maharashtra·Private Limited Company·E-commerce, Retail

FirstCry interview process for tech, operations and retail roles in India: application steps, rounds, sample questions and FAQs for 2025-26.

  • 6 open jobs
  • 2010 founded
  • Pune headquarters
01
Company overview

About FirstCry

FirstCry, founded in 2010 and headquartered in Pune, is India's leading baby and kids' products platform, operating across e-commerce and retail. It sells products such as baby care items, apparel, toys and maternity essentials through its website, mobile app and a large network of physical stores across the country.

The company hires across technology and product, supply chain and operations, retail store management, category and merchandising, marketing, and corporate functions such as finance and HR, bringing in campus freshers alongside experienced hires from e-commerce, retail and FMCG backgrounds.

FirstCry values customer obsession, ownership and speed of execution, since it operates in a fast-moving, high-volume retail and e-commerce business, and looks for candidates comfortable with data-driven decision making and hands-on problem solving.

Founded in2010
OwnershipPrivate
HeadquartersPune, Maharashtra
CEOSupam Maheshwari
Type of CompanyPrivate Limited Company
Nature of BusinessE-commerce, Retail
Founders Supam MaheshwariAmitava Saha
02
Step by step

FirstCry hiring process

FirstCry typically hires through its careers page, job portals such as Jobaaj, campus placements for freshers, and employee referrals, with technology roles going through additional coding rounds compared with operations and retail roles.

1. Application and resume screening

Recruiters screen resumes for relevant skills and background, such as a technical degree for engineering roles or retail and operations experience for store and supply chain roles.

2. Online assessment

Technology roles typically include a coding or technical assessment, while operations and retail roles may have an aptitude and situational judgement test.

3. Technical or functional interview

One or two rounds assess technical depth for engineering roles, or category, inventory and store operations knowledge for retail and merchandising roles.

4. Case or problem-solving round

Some roles include a case discussion on improving delivery timelines, reducing stock-outs, or growing sales in a category, testing structured business thinking.

5. Manager or hiring lead round

A hiring manager evaluates overall fit, ownership mindset and ability to work in a fast-paced, metrics-driven environment.

6. HR interview

The final round covers compensation, location, joining timeline and expectations around working hours during peak retail seasons.

03
What to expect

FirstCry interview rounds

Most candidates go through an assessment, a technical or functional interview, sometimes a case round, and a final HR discussion, with technology roles adding a coding round.

Round 1: Online assessment

A 45-60 minute test covering coding and problem solving for technology roles, or aptitude and situational judgement for operations and retail roles.

  • Data structures and algorithms for engineering roles
  • Quantitative and logical reasoning
  • Basic e-commerce and retail awareness

Round 2: Technical or functional interview

A 30-45 minute interview focused on role-specific skills, such as system design for senior engineers, or category management and inventory planning for retail roles.

  • Designing a simple order-tracking or inventory system
  • Handling a sudden spike in orders during a sale
  • Improving stock availability across stores

Round 3: Case or business round

A case discussion testing structured thinking on a growth, operations or customer experience problem relevant to FirstCry's business.

  • Reducing delivery delays in a peak season
  • Growing sales in a specific product category
  • Improving the in-store or app shopping experience

Round 4: Manager or hiring lead round

The hiring manager reviews past project or work experience, ownership shown in prior roles, and comfort working with data and tight timelines.

  • A time you owned a project end to end
  • Working under pressure during a high-traffic sale event
  • Using data to make a business decision

Round 5: HR interview

HR discusses compensation, location, joining date and willingness to work extended hours during peak retail periods.

  • Salary expectations and notice period
  • Willingness to relocate to a store or warehouse location
  • Long-term interest in e-commerce and retail
04
Pay by role

FirstCry salaries

DesignationAverage salary
Data Analyst
Experience: 1 - 4 years yrs
₹ 7.2 Lakhs /year
Typical range ₹4.8 L – ₹9.6 L/yr
Technical Lead
Experience: 6 - 10 years yrs
₹ 22 Lakhs /year
Typical range ₹16 L – ₹28 L/yr
Senior Software Engineer
Experience: 3 - 6 years yrs
₹ 13.6 Lakhs /year
Typical range ₹9.6 L – ₹17.6 L/yr
Software Engineer
Experience: 0 - 2 years yrs
₹ 5.4 Lakhs /year
Typical range ₹3.6 L – ₹7.2 L/yr

Figures are estimates based on typical market ranges for this role and sector, not company-published pay. Actual offers vary by location, skills and negotiation.

05
Practise by topic

FirstCry interview questions

06
Asked in the room

FirstCry interview FAQs

Q1How many interview rounds does FirstCry have?

Most roles have three to four stages: an online assessment, one or two technical or functional interviews, sometimes a case round, and a final HR discussion. Technology roles usually include an additional coding round.

Q2What kind of questions are asked in the FirstCry technical round?

Engineering candidates are asked about coding, system design and past projects, while retail and operations candidates are asked about inventory, category management and handling demand spikes. Both are tested on practical, data-driven problem solving.

Q3Why do you want to work at FirstCry?

Mention genuine interest in the baby and kids' products category and India's growing e-commerce and retail market. Connecting your skills to FirstCry's scale and customer-first approach shows you understand what the role needs.

Q4How would you handle a sudden spike in orders during a sale?

Show that you would prioritise system stability or inventory checks first, communicate clearly with the team, and use data to reallocate resources where needed. Interviewers want to see calm, structured thinking under pressure.

Q5Describe a time you owned a project from start to finish.

Use a real example from college, an internship or a job, explaining how you planned, executed and measured the outcome. FirstCry values ownership highly since teams work with significant autonomy in a fast-moving business.

Q6What is the typical salary and eligibility for freshers at FirstCry?

Freshers are typically hired into engineering, operations and management trainee roles from relevant campuses, with pay bands depending on role, location and skill set. Candidates should confirm exact figures and role details during the HR round.

Quick facts about FirstCry

Is FirstCry a public or private company?
Ownership: Private.
Who founded FirstCry?
FirstCry was founded by Supam Maheshwari, Amitava Saha.
Who is the CEO of FirstCry?
As recorded on this profile, Supam Maheshwari leads FirstCry. Leadership can change - check the company's own site for the current position holder.
What does FirstCry do?
FirstCry operates in E-commerce, Retail.
Hiring now

6 open jobs at FirstCry

Apply on Jobaaj, and use this guide to prepare before your first round.