Leo Burnett

1. Application and portfolio screening

Candidates typically apply through Jobaaj or the Leo Burnett careers page, and recruiters shortlist profiles based on relevant creative, strategy or client-servicing experience and a portfolio for creative roles. Fresh graduates from design or communication institutes are also considered for junior roles.

2. Recruiter screening call

An HR executive typically conducts a short call covering background, current role and interest in the advertising and creative industry. Location, notice period and comfort with fast-turnaround campaign timelines are also discussed.

3. Creative or functional interview

A creative director or department head reviews the candidate's portfolio, campaign ideas or client-handling approach depending on the role. Candidates are usually asked to explain the thinking behind a favourite piece of work.

4. Case or brief round

Candidates may be given a mock brand brief and asked to present a campaign idea or strategic approach. Interviewers look for a clear human insight and originality rather than a polished but generic idea.

5. Leadership round

A senior leader assesses originality, collaboration skills and fit with Leo Burnett's Humankind, people-first creative culture. This round often explores how a candidate handles feedback and works within a team.

6. HR interview and offer

The final round covers compensation, location and joining timelines, followed by an offer letter. HR also typically shares details of the account or team the candidate will join.

Leo Burnett's interview process typically has three to four rounds for most creative, strategy and client-servicing roles.

Round 1: Recruiter screening call

A 15-20 minute call typically reviews background, portfolio readiness for creative roles, and interest in advertising as a career. The recruiter also shares an overview of the account or team being hired for.

• Walkthrough of past campaigns, projects or coursework
• Understanding of Leo Burnett's Humankind creative philosophy
• Comfort with fast-turnaround, deadline-driven work

Round 2: Creative or functional interview

A creative director or account lead conducts a 30-45 minute discussion reviewing the candidate's portfolio or client-handling experience. Candidates are expected to defend their creative or strategic choices with clear reasoning.

• Concept development for a sample brand brief
• Handling client feedback and creative revisions
• Understanding of digital, social and traditional media formats

Round 3: Case or brief round

Candidates typically work on a mock brand brief and present a campaign idea or strategic recommendation, usually within a day or two. Interviewers assess originality, insight and clarity of presentation.

• Building a campaign concept for a new product launch
• Positioning a brand for a younger, digital-first audience

Round 4: HR interview

The final round covers compensation, location and joining formalities, typically lasting 20-30 minutes. HR also discusses growth opportunities across creative, strategy and client-servicing tracks.

• Salary expectations and current notice period
• Long-term interest in advertising and brand strategy