TBWA India

1. Application

Apply through TBWA India's careers page, a job portal, or a portfolio submission for creative roles. Campus hiring also happens through design and communication institutes.

2. Portfolio or resume screening

Creative candidates are shortlisted based on their portfolio of concepts, copy or design work, while account management and strategy candidates are screened on relevant experience and communication skills.

3. Case or assignment round

Candidates are often given a brief or case study to solve within a set time, testing creative thinking, strategic reasoning, or client-handling approach depending on the role.

4. Creative or functional interview

A creative director or team lead reviews the candidate's assignment or portfolio in detail, probing the thinking behind ideas and how they would defend or refine work under client feedback.

5. Leadership or client-fit round

Senior leadership assesses cultural fit, ability to work under pressure, and understanding of how disruptive creative ideas translate into practical client campaigns.

6. HR discussion and offer

HR discusses compensation, team placement and joining timeline, with offers typically shared within one to two weeks after the final round.

TBWA India's process leans heavily on demonstrated creative and strategic thinking rather than pure credentials, typical of a mid-to-large advertising agency evaluating both raw talent and the ability to work within client constraints.

Round 1: Portfolio or resume review

Creative candidates are evaluated on the strength, originality and craft of their portfolio, while strategy and account management candidates are assessed on relevant client-facing or analytical experience.

• Originality and craft of creative concepts
• Range of categories worked on
• Clarity of strategic thinking in case studies

Round 2: Case or brief-based assignment

Candidates receive a simplified client brief and must present a concept, strategy or media plan within a limited time, testing how they think and structure ideas under real constraints.

• Responding to a sample client brief
• Structuring a brand positioning argument
• Basic understanding of target audience and media channels

Round 3: Creative or functional interview

A creative director or senior strategist discusses the assignment in depth, asking candidates to justify choices and respond to pushback, similar to how client feedback is handled in real work.

• Defending a creative concept under criticism
• Explaining the strategic thinking behind an idea

Round 4: Leadership round

Agency leadership evaluates cultural fit, resilience under tight deadlines, and long-term interest in advertising as a career, along with awareness of TBWA's disruption approach.

• Handling last-minute client change requests
• Why advertising and why TBWA specifically

Round 5: HR and final round

A closing conversation on compensation, team and joining date, along with an overview of TBWA's culture, benefits and growth opportunities across its India offices.

• Preferred office location and team
• Long-term career goals in advertising