Company interview guide

Udaan

HQ — Bangalore, Karnataka, India·Company·E-commerce platform

Udaan interview process guide 2025-26: online test, case study, technical or business rounds, and common B2B e-commerce interview questions.

  • 10 open jobs
  • 2016 founded
  • Bangalore headquarters
01
Company overview

About Udaan

Udaan is a Bangalore-headquartered B2B trade platform that connects manufacturers, brands, traders, and retailers across India on a single marketplace. It enables small and medium businesses to discover suppliers, place orders, and access credit and logistics support, aiming to modernise traditional wholesale trade across categories such as consumer goods, lifestyle, electronics, and staples.

Udaan has built a large network of buyers and sellers across Indian cities and towns, combining technology, logistics, and financing to organise a historically fragmented trade ecosystem, while competing with other B2B commerce and distribution platforms.

Careers at Udaan on Jobaaj typically span technology, product, category management, supply chain, and business development, with the company hiring freshers through campus and off-campus drives as well as experienced professionals from e-commerce and retail. It values ownership, data-driven decision-making, and comfort operating in a fast-changing marketplace business.

Founded in2016
OwnershipPrivate
HeadquartersBangalore, Karnataka, India
CEOVaibhav Gupta
Type of CompanyCompany
Nature of BusinessE-commerce platform
Founders Amod MalviyaSujeet KumarVaibhav Gupta
02
Step by step

Udaan hiring process

1. Application and resume screening

Candidates apply through Jobaaj or Udaan's careers page, and recruiters shortlist profiles based on relevant experience in e-commerce, supply chain, or technology, with campus drives run separately for technology and management trainee roles.

2. Online assessment

Shortlisted candidates typically take an online test covering aptitude and reasoning, or for technology roles, a coding assessment aligned to the marketplace and logistics systems the team builds.

3. Technical or functional interview

A hiring manager evaluates role-specific skills such as software engineering, category management, or supply chain planning, often through scenario-based questions drawn from real marketplace challenges.

4. Case study or business round

For product, category, and business roles, candidates may work through a case study on seller onboarding, pricing, or demand planning to assess business judgement.

5. Managerial round

A senior manager assesses ownership, data-driven thinking, and problem-solving through discussion of how the candidate would handle a supply shortage or a seller dispute.

6. HR interview and offer

The final round covers compensation, location, and joining timelines before an offer letter is issued.

03
What to expect

Udaan interview rounds

Udaan's interview process typically runs four to five rounds depending on the role and function.

Round 1: Online assessment

A timed online test, typically 30-45 minutes, covers aptitude and reasoning, or for technology roles, coding and problem-solving.

  • Quantitative reasoning and data interpretation
  • Basic coding or logic problems for technology roles

Round 2: Technical or functional interview

A 30-45 minute round with a hiring manager tests domain knowledge in engineering, category management, or supply chain as relevant to the role.

  • Designing a feature for seller order tracking
  • Handling a stock mismatch between a seller and buyer

Round 3: Case study or business round

A case study assesses business judgement in areas such as pricing, seller onboarding, or demand planning.

  • Improving seller retention in a competitive category
  • Planning inventory ahead of a seasonal demand spike

Round 4: Managerial round

A senior manager evaluates ownership and data-driven decision-making through scenario-based discussion relevant to marketplace operations.

  • Resolving a dispute between a buyer and seller
  • Prioritising features under a tight product deadline

Round 5: HR interview

The final round covers compensation, location preference, and joining formalities.

  • Salary expectations and notice period
  • Willingness to travel for category or field roles
04
Pay by role

Udaan salaries

DesignationAverage salary
Data Analyst
Experience: 1 - 4 years yrs
₹ 7.2 Lakhs /year
Typical range ₹4.8 L – ₹9.6 L/yr
Technical Lead
Experience: 6 - 10 years yrs
₹ 22 Lakhs /year
Typical range ₹16 L – ₹28 L/yr
Senior Software Engineer
Experience: 3 - 6 years yrs
₹ 13.6 Lakhs /year
Typical range ₹9.6 L – ₹17.6 L/yr
Software Engineer
Experience: 0 - 2 years yrs
₹ 5.4 Lakhs /year
Typical range ₹3.6 L – ₹7.2 L/yr

Figures are estimates based on typical market ranges for this role and sector, not company-published pay. Actual offers vary by location, skills and negotiation.

05
Practise by topic

Udaan interview questions

06
Asked in the room

Udaan interview FAQs

Q1How many rounds are there in Udaan's interview process?

Udaan's process typically has four to five rounds, including an online assessment, a technical or functional interview, a case study for some roles, a managerial round, and a final HR discussion.

Q2How long does the Udaan hiring process usually take?

The process typically takes two to three weeks from application to offer, though technology and category management roles requiring multiple panel rounds can sometimes take a little longer.

Q3How would you improve seller retention on a B2B marketplace?

A good answer covers understanding why sellers churn, such as pricing, payment delays, or poor demand, then suggests targeted fixes like faster payouts, better category visibility, or account support for high-potential sellers.

Q4Why do you want to work at Udaan?

Connect your interest in B2B commerce, marketplace technology, or supply chain with Udaan's mission of organising India's wholesale trade, and mention specific reasons tied to the role you are applying for.

Q5How would you resolve a dispute between a buyer and a seller on the platform?

Explain that you would gather facts from both sides, check order and payment records, apply platform policy fairly, and communicate the resolution clearly to preserve trust with both parties.

Q6What is the typical entry point and salary structure for freshers at Udaan?

Freshers typically join as associates or analysts across technology, category management, or supply chain, with compensation following industry-standard e-commerce and marketplace bands, and many roles offering fast-tracked ownership given the company's lean, fast-scaling structure.

Quick facts about Udaan

Is Udaan a public or private company?
Ownership: Private.
Who founded Udaan?
Udaan was founded by Amod Malviya, Sujeet Kumar, Vaibhav Gupta.
Who is the CEO of Udaan?
As recorded on this profile, Vaibhav Gupta leads Udaan. Leadership can change - check the company's own site for the current position holder.
What does Udaan do?
Udaan operates in E-commerce platform.
Hiring now

10 open jobs at Udaan

Apply on Jobaaj, and use this guide to prepare before your first round.